Reema Nanavaty has been working with SEWA now for 35 years to work for the underprivileged. Nanavaty, who received the Padma Shri in 2013, is credited with building well-known SEWA brands such as the handicraft-based fashion and home décor label Hansiba and RUDI traditional foods. Under her leadership, SEWA Trade Facilitation Centre (STFC) has grown as a business organization exclusively owned and managed by women artisans.