Michael McGill talks about their new store at Orlando airport.
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Why did you decide to open at Orlando International Airport?
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Opening at Orlando International Airport is a strategic and natural next step for Bobby’s Burgers by Bobby Flay. As one of the busiest airports in the country and a major gateway to Central Florida, MCO welcomes nearly 58 million travelers each year, making it an ideal environment to introduce our brand to a broad, diverse audience.
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Orlando is also a destination city where travelers expect memorable experiences, not just convenience. Partnering with OTG Concessions allows us to deliver our premium, chef-driven burger experience that elevates airport dining and introduces a Bobby Flay dining experience to millions of new guests in a high-energy, high-visibility environment.
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What is different in the design, menu, and operations of an outlet in an airport setting?
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Airport locations require a thoughtful balance of speed, efficiency and guest experience. From a design standpoint, our MCO restaurant will be optimized for high traffic flow and quick decision-making. The space will be inviting for travelers who want to sit down between connections, but equally functional for guests who need to grab a great meal quickly before boarding.
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Operationally, our concept is purposefully designed to deliver Bobby Flay’s chef-driven menu with speed, consistency and quality across all settings. Our signature burgers, fries and shakes are made to order, supported by a highly efficient kitchen layout and disciplined workflows that allow us to perform in high-traffic environments like airports without compromising the guest experience. Technology plays a critical role in maintaining consistency, throughput and an elevated experience, even during peak travel periods.
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How does Bobby’s Burgers stand out in the airport environment?
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Bobby’s Burgers by Bobby Flay stands apart because it brings an authentic, chef-led brand into a space that has historically leaned toward convenience over craft. Every ingredient and recipe is personally developed by world-renowned chef Bobby Flay, which gives the brand a level of culinary credibility that travelers recognize and trust. In an airport setting, that matters. Guests are looking for food that feels indulgent, satisfying and worth the stop.
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From our grilled to order signature burgers like the Bacon Crunchburger® to our spoon-bending milkshakes, we deliver bold flavors and consistency that elevate the airport dining experience beyond typical QSR fare.
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What are your future plans for airport outlets?
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Airports are a key pillar of our growth strategy and we have already proven the model with successful locations at Raleigh-Durham International Airport and Phoenix Sky Harbor International Airport. Those openings have confirmed that there’s strong demand for a premium burger concept in high-traffic travel environments.
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Moving forward, we are focused on expanding with best-in-class airport operators and authorities in major domestic and international hubs that align with our brand. The upcoming opening at Orlando International Airport builds on that momentum and reinforces our confidence in airports as a scalable, long-term growth channel for Bobby’s Burgers.
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