Cooking competitions are powerful, high-engagement tools for brand building.
During Ahmedabad Food Fest 2026, IFEA and SNS curated a biryani cooking competition. As AWL Agri Business Limited was the key sponsor of the festival, the curators invited 60 home cooks and home based women chefs to use their specific biryani rice and choose from their range of edible oils.
Such brand integration can help food companies with:
Increased Brand Awareness
Authentic Engagement
Enhanced Brand Perception
Opportunities for building a recipe bank for the products
Creative Content Generation including photos, videos, reels, etc.
Opportunities for networking and business connections with the jury of chefs and professionals
Over the last 5 years, we have created several cooking workshops, cooking competitions, recipe contests, expert discussions, food fests and other events integrated with food companies looking for B2B connect with Horeca sectors or brand awareness in Gujarat.
Ranjan Pandey , Bhagyashree Dabi , celebrity chef Hina Gautam and Kiran Patil
were the jury for the competitions.
Angshu Mallick was the chief guest for the festival
