Monsoon show at 1944 in association with Anil Mulchandani and Bhanwar Rathore Design Studio (BRDS)

A unique event was organised at 1944-The HOCCO Kitchen, Vaishnodevi to showcase the monsoon menu to invited guests and influencers.

Design students of BRDS created costumes matching the dishes on the monsoon menu. The catwalk of the students wearing thematic costumes was matched by appropriate music – Bhojpuri for the Bihari Khichdi, Telugu for the Goghura Sizzler, Pahari for the Garhwali Masood dal Wada, Kashmiri for lotus stem, Gujarati for the Makai Ghotala, etc.

The fashion show was followed by a tasting table of six dishes.


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Monsoon show at 1944 in association with Anil Mulchandani and Bhanwar Rathore Design Studio (BRDS)
Food Entrepreneurs Alliance

FEA groups are managed by Innovative Food Entrepreneurs Associates LLP, an enterprise working for the social cause of the food industry. These groups cover various segments of the food industry including but not limited to hotels, resorts, camps, homestays, restaurants, cafes, tearooms, caterers, cafeteria and food court operators, bakeries, ice-cream, mithai shops, farsan and other snack shops, bakeries, confectionery manufacturers, cake and dessert shops, and even home based food entrepreneurs who make chocolates, cakes, pickles and masalas.

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FEA Founder

From 1992, I have written extensively about the food and hospitality industry. The Food Service Sector has always impressed me with the kind of employment it generates at all levels from semi-skilled workers to professionals.

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