An ex- journo and an entrepreneur , Chhaya Kumar is MA, M.Ed. Founder and Owner of SICO, Ahmedabad, the firm owns Food brand HELDYME makhana and Sattu. She is also partner and Director in Touch Your Roots Pvt. Ltd., Patna. This company has a community group ‘Connecting Bihar’, having members from 28 countries and runs an interview session every Saturday Stars of Bihar with Chhaya Kumar. She is also partner and director in a startup Reddymart online store, operative in Bihar. Philanthropist by nature and having a keen interest in promoting women , superfoods and healthy eating habits, her all work is linked to FEDM
( Female Economic Development Mission), i.e. most of the business operations involve women at different levels and food products are superfood only.