Ishaara Unveils “Proof Positive: A Zero-Proof Cocktail Journey” at an event by IFEA & SNS
Ishaara, the acclaimed dining destination at Palladium Mall renowned for its ingredient-focused cooking and celebration of India’s rich culinary heritage, successfully launched “Proof Positive: A Zero-Proof Cocktail Journey” on August 20, 2025.
This exclusive event showcased innovative alcohol-free cocktails to challenge conventions and elevate non-alcoholic beverages as premium social experiences.
Curated by Anil Mulchandani, a senior F&B journalist and food critic, the event highlighted sophisticated, wellness-forward concoctions thatemphasized flavor intensity and craftsmanship without alcohol.
Held at Ishaara Ahmedabad @Palladium, the gathering attracted 60-70 participants, print media journalists, influencers, and bloggers. Attendees experienced live zero-proof mixologycounters, collaborative cocktail menus, workshops, demos, media walk-throughs, tasting stations, and curated pairings with small plates – alldesigned to shift perceptions around non-alcoholic drinks and expand guestdemographics.
The event flow began with a warm welcome featuring floating mock cocktails at 3:30 PM, followed by the announcement and demo of Ishaara’s Proof Positive cocktail program. A highlight was the contest where guests got a chance to present their own cocktails, attend a cocktail making masterclassand learn nuances of the zero-proof beverage range from SOBER, leading into an afternoon of snacks, drinks, and networking
The winners of the competition:
1 Ruchi Mehra
2 Jugnu Mehrotra
3-Bhairavi Shrivastava
Consolation prizes:
Jugnu 4-Mehrotra
The venue was transformed with theater-style seating, , prominent SOBER bottle displays, standees, and gifts sponsored by Ruchi Beverages, Ishaara & SOBER.
@ishaaraindia +91 84228 98011Ishaara’s menu philosophy for the event aligned seamlessly with its core ethos:
* wellness-focused, inclusive, creatively curated, and ingredient-forward, ensuring no compromise on complexity or presentation. This commitment extends to Ishaara’s broader culinary approach, where every dish is crafted with a deep respect for fresh, high-quality ingredients sourced to honor India’s diverse culinary heritage. From regional spices to time-honored techniques, Ishaara continues to blend tradition with innovation, making it a beacon for authentic andmindful dining in Ahmedabad.
“Proof Positive is a movement toward inclusive, health- conscious indulgence, ” said Manisha Gupta . “SNS is thrilled to partner with visionaries like SOBER and Ishaara to inspire a new era of mixology that appeals to teetotallers, health enthusiasts, and connoisseurs alike.”
Post-event, the buzz continues with content generation, influencer partnerships, and potential retail lines for zero-proof mixers or bottled cocktails.
