In 2016, Yogest Ukani and I saw that there is a growing trend among people of Ahmedabad to go out for kulcha. This gave us the idea of launching a North Indian restaurant serving delectable kulchas. We noted that Ahmedabad was slowly advancing towards a cosmopolitan city and the locals who had come from other states, wanted to indulge into delicacies of Punjab and other North Indian states. Considering this to be an opportunity, we decided to launch our first restaurant that received a tremendous response right from the day it started.
Initially, our idea was to make sure that we try to give a similar taste of the authentic North Indian kulchas that are found in Northern parts of India and hence, we paired Amritsari Kulchas with our signature Chole or Dal Makhni. Sooner or later, when we started realizing that people are appreciating our food but expecting more variety, we added more items on our menu ranging from signature Tandoori Starters to Chur Chur Naan, Paneer Butter Masala and various Punjabi mains.
The challenges we faced initially, have helped us reach where we are today. But when we look back at our journey, we realize that educating people about Amritsari Kulchas was an achievement because most locals in Ahmedabad were well versed with the leavened bread kulchas that are baked and sold at many bakeries and eateries. Being newbies in the restaurant industry, day after day we saw how a bad day after some good days can be experienced. Right from handling the initial customer reviews and feedbacks to making sure that the staff is well motivated and retained, we had our shares of struggles across all fronts but we managed to keep our head high amidst everything.
Today, we are proud to say we have five restaurants spread across five cities in Gujarat. Our house specials like Mix Veg Kulchas, Aloo Pyaaz Kulchas, Paneer Kulchas, Highway Cutlets, Paneer Butter Masala, Paneer Pasanda , Raj Kachori Chaat, and Shahi Lassi, are getting many accolades.
We have also made a QSR model, for malls and commercial areas. With this scalable business idea, we are branching out of Gujarat to states like Maharashtra, Karnataka and Telengana. As we are flexible in terms of franchise methods, with options of FICO (Franchise Invested Company Operated) and FOCO (Franchise Owned Company Operated) models, investors are upbeat about our brand’s growth.
Our other brand, ‘The Biryani Legend’ serves authentic non vegetarian food with a specialization in Hyderabadi and North Indian biryanis. We have three biryani outlets in Ahmedabad and Gandhinagar. Our third brand, ‘The Marich’ is a premium dine-in experiential restaurant serving Modern Indian and Global cuisine. Our flagship The Marich is lavishly spread across more than 2000ft floor area at one of the most premium locations of Vadodara.
We have also become more innovative in our menus. For all the upcoming Kulchas and More outlets and the one we launched in Vadodara, we have come up with an entirely new menu where the signature delicacies of Indian food with a twist include Hara Bhara Kebab Croquettes, Paneer Anardana, Ambiya Paneer, Palak Aur Rasgulle ka Korma, Kathal Nalli Nihari, Satpadi Bhagwan Kulche with Parmesan Paneer Makhni, Sultani Khushka, Kathal Biryani, Baked Rasgullas etc.
