FEA and Manpras Cooking Challenge

Manpras Blended Spices was launched by Hrishikesh Food Products Pvt. Ltd on International Chef Day with a cooking competition organised by FEA.

For the competition, 11 home chefs of Ahmedabad were picked for the competition. Hampers with chaat masala, sabji masala, pav bhaji masala and kitchen king masala were sent to each participant to create the chaat recipe using these spice blends.

The challenge for the home chefs was to assemble the chaat on-site at Bayleaf restaurant of Courtyard by Marriott Ahmedabad, Ramdevnagar, Satellite Road. The chaats were served to the jury comprising Executive Chef Dinesh Mhatre, Innovative Food Entrepreneurs Associates co-founder Darshan Rawal and restauranteur Navneet Gill for selecting the winners.
The home chefs came up with an exciting diversity of chaats. From traditional dishes like Kavita Purohit’s Pav Bhaji Dahi Vada, Monali Bag Mehta ‘s -Sattu kachori ghugni Chaat , Kamiya Dalwanis Sindhi Bhee Chaat with lotus stem tikkis, Sujata Dehury”s Odisha Dahibara-Aludum and Chhaya Kumar’s Ranchi style channa chaat to the chef’s creations like Dhaara Mehttas Bombay Buddha Bowl, Geetika Khanna Duggals Baked potatoes pocket pindi chole chaat and fruitilicious smoked golgappe, Abhinisha Zubin Ashara’s Pinwheel Samosas, Sonal Nimbalkar Mahurkar’s Soya Kebab Dum Biryani, Mridu Parikh’s Tandoori Dip Platter and Divya Thakker’s Mexican fusion chaat. Apart from the home chef, culinary student Pranshu Kapur from Welcomgroup Graduate School of Hotel Administration (WGSHA), Karnataka, participated and made Khajoor Kebabs with Dahi.

The three winners were Geetika Khanna Duggal, Abhinisha Zubin Ashara and Divya Thakker.

The competition included a high tea party attended by members of the food service industry like Aveek Sarkar from Taj Skyline, Rajmohan Modi of Rasna restaurant, Kunal thakkar from Das Khaman, Ronak Thakore from Tomatos, Jayanti Santosh from Sambar Cafe, Jaikishan Jadwani from Hotel President, Juned Laliwala from Apical Banquet, Rishi from Prelude, among others.

Akash Shah of Hrishikesh Food Products says, “ We are happy to have launched our Manpras brand in the market with a cooking competition on International Chef Day, which has given a platform to home-based women food entrepreneurs to showcase their skills in the presence of hoteliers, restaurateurs and professional chefs. Manpras is a brand that does not use artificial flavors, colours and potentially-harmful preservatives in the making of masalas. The range covers both ground spices and the ready blends like Chaat Masala, Chai Masala, Pani Puri Masala, Achar Masala, Chhole Masala, Sabji Masala, Sambhar Masala and Kitchen King. We are planning many more such events that will give a platform to home chefs’’.

Rohit Khanna, FEA Co-Founder, says , “FEA believes that synergies and collaborations can help achieve the goals of development. We organize cook-offs, popups and food festivals that bring brands, restaurants and home chefs together for mutual benefits”.


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FEA and Manpras Cooking Challenge
Food Entrepreneurs Alliance

FEA groups are managed by Innovative Food Entrepreneurs Associates LLP, an enterprise working for the social cause of the food industry. These groups cover various segments of the food industry including but not limited to hotels, resorts, camps, homestays, restaurants, cafes, tearooms, caterers, cafeteria and food court operators, bakeries, ice-cream, mithai shops, farsan and other snack shops, bakeries, confectionery manufacturers, cake and dessert shops, and even home based food entrepreneurs who make chocolates, cakes, pickles and masalas.

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FEA Founder

From 1992, I have written extensively about the food and hospitality industry. The Food Service Sector has always impressed me with the kind of employment it generates at all levels from semi-skilled workers to professionals.

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