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Shilpa Shetty-Backed WickedGüd Builds Comfort Food Brand for Conscious Consumers
 Trends  Trends

Shilpa Shetty-Backed WickedGüd Builds Comfort Food Brand for Conscious Consumers

  Aug 30, 2025

  Food Entrepreneurs Alliance

WickedGüd, featured on Shark Tank India, is a leading direct-to-consumer (D2C) brand making everyday comfort food more wholesome and accessible for modern Indian households. They have launched a new Ad campaign in its upcoming three-part digital series. Featuring actor, entrepreneur, investor, and brand ambassador Shilpa Shetty, the campaign boldly uses satire to navigate the evolving …

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Cooking with Millets Workshop and Competition
 IFEA Activities  Events

Cooking with Millets Workshop and Competition

  Jul 14, 2025

  Food Entrepreneurs Alliance

IFEA with SNS cooking club organised a millet event for home chefs at Welcomheritage Mani Mansion.  The event was  hosted by Gunatvam, a  Millet Restaurant in this heritage hotel of Ahmedabad. Millet competition winners Vibha Champaneri Dish name Ragi momos Daxa Shah Dish name Millet Ravioli Shilpa Shah Bajra bite Online competition winner Nikita Dudani …

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BACK-T0-SCHOOL : LUNCHBOX COMPETITION AND WORKSHOP BY IFEA WITH SNS AND HOCCO FOODS
 IFEA Activities  Events

BACK-T0-SCHOOL : LUNCHBOX COMPETITION AND WORKSHOP BY IFEA WITH SNS AND HOCCO FOODS

  Jul 14, 2025

  Food Entrepreneurs Alliance

Curated by Anil Mulchandani Organised by Manisha Gupta of SNS with IFEA and Hocco Venue 1944 – the Hocco kitchen, Bhat Circle When schools and colleges reopen, mothers worry about making tiffins with nutritious and tasty food, balancing taste, nutrition, and quick preparation. IFEA with SNS and Hocco Foods organised a workshop showcasing possible lunchbox …

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About IFEA

Innovative Food Entrepreneurs Association is a networking and knowledge sharing platform for the food and hospitality industry.

Editorial inquiries feaeditorial@gmail.com

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Anil Mulchandanai

Discover a seasoned writer with over two decades of expertise in the realms of food, travel, pop-up kitchens, and as a trusted advisor to hotels and restaurants, frequently gracing the pages of renowned publications and newspapers.

Dilip Thakkar

From the Founder family of 44 year old traditional Gujarati Thali Brand Gopi. Have walked hospitality and Tourism path for 45 years in various capacity and addressing Restaurant management course batch every year at IIMA .

Rohit Khanna

Meet a visionary restaurateur with a unique journey from the fast lanes of transportation and automobiles to the world of gastronomy, and now a IFEA co-founder shaping culinary excellence

Darshan Rawal

A Management graduate and Pizza Maestro, now a food consultant and chef. He also conducts cooking workshops, pop-ups, cheese-pairing events and training.


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